The H.S.U.S. filed suit today against United Egg Producers, the nation's largest egg industry trade association, and two major egg producers. The suit alleges that the defendants mislead consumers with false advertising that its certification program is an "animal welfare" program, when in reality, the suit contends, the birds are kept in some rather deplorable conditions.
Kinda reminiscent of the old ALDF v. Provimi Veal case. (Can't find a good, general google link for it, but it's 626 F. Supp. 278 (Mass. 1986) if you really want to look it up.) Hopefully though, more than two decades later, the mindset of this country - and its judiciary - have changed enough to be more receptive to this sort of claim.
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Consumers are all too eager to be misled by claims of "humane treatment," "free range," "cage free," etc. Buying products like this allows them to convince themselves they're concerned about the abuse of animals without the inconvenience of giving up meat and dairy products.
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