Whole Foods Market harbors the same hopes for its chickens that many parents do for their kids: That they'll get plenty of fresh air, live at home until they reach maturity and avoid gaining weight so fast that they can't walk.
These are a few of the animal welfare practices the retailer hopes to encourage with a new humane meat-rating system being piloted in the South and scheduled for national expansion early next year. If the six-step, color-coded labeling system works as planned, it could allow American consumers at many supermarket chains unprecedented levels of specificity when it comes to choosing meat to match their principles.
Read the rest of Monica Eng's article in the Chicago Tribune...
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